.png){kind=small}
_JPG.jpg){kind=small}
Hi China!
Elevating the travel experience for Chinese passengers with smart solutions, personalized services and seamless journeys across Spanish airports.
What is Hi China!?
Hi China! is an innovative initiative led by Aena Ventures, the startup accelerator of the airport management company, and managed by Blimey, one of the Spanish startups from the first edition, specializing in the Chinese market. Since its launch in 2022, at the airports of Madrid and Barcelona, the project has focused on enhancing the experience of Chinese passengers by providing personalized services both at the airport and at their final destination.
Presence on Chinese social media
Aena shares updated information about airport operations, flights, and travel tips on major Chinese social media platforms like WeChat, Xiaohongshu, and Weibo, ensuring that Chinese travelers have quick and direct access to the most relevant information.
Integrated services mini-program
A specific applet for Chinese travelers has been developed, allowing them to easily check information about airport services, get guidance for moving around the city, and take advantage of shopping deals both at the airport and at their destination. All designed for a smart travel experience tailored to the new needs of this market.
Chinese assistance counters
In the Spanish capital's airport, a dedicated counter with staff offering help in Chinese was set up, allowing passengers to resolve any questions or issues in person and in their own language.
24/7 online assistance
Through a Chatbot, the "Hi China!" project offers 24-hour assistance in Chinese, giving travelers quick access to information about flights, baggage inquiries, and other services to ensure a smooth and efficient journey.
